It all starts with a spark

Welcome to my design portfolio. With over a decade in the tech industry, I've worked with startups to transform chaos into clarity, driving user satisfaction and business growth through data-driven insights. Explore selected case studies to see how I blend creativity and strategy to make an impact.

EXPLORE SELECTED DESIGN PROJECTS

Case studies

Log Delivery B2B SaaS

Streamlining analytics with log delivery for a B2B SaaS product in the CMS industry

84% adoption rate, 78.4% satisfaction rate, 50% reduction of support queries

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Charts B2B SaaS no-code

Unlocking data visualisation insights with charts for a B2B SaaS no-code platform

75% adoption rate, 4.8% increase in annual revenue, enhanced user satisfaction and engagement

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Native database and UI app showcasing how it works

Designing a native database and built-in spreadsheet for a B2B SaaS no-code platform

10,376 new workspaces, 15,190 total apps created, $4,000 of monthly recurring revenue (MRR) generated and Net Promoter Score (NPS) increased from 0 to 34.

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onboarding b2b saas low-code

Crafting a seamless onboarding flow for a B2B SaaS low-code tool

98% customer satisfaction score (CSAT), 82% activation rate, 85% reduction of support ticket volume and manual workload

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Bidding B2C Investment Marketplace

Introducing a bidding feature to increase sales for a B2C whisky and wine investment marketplace

Projected 40% increase in sales, improved user engagement + satisfaction and more strategic decision-making in stock management

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user activation B2C Marketplace

Optimising user activation for a B2C flexible staffing app

17% increase in activation rates, 31% decrease in drop-off rates

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