It all starts with a spark
Welcome to my design portfolio. With over a decade in the tech industry, I've worked with startups to transform chaos into clarity, driving user satisfaction and business growth through data-driven insights. Explore selected case studies to see how I blend creativity and strategy to make an impact, or chat to my AI brain to learn more about my design approach.
Fancy chatting with my AI brain? Go on then, give it a try…
You can discover more about which case studies are most relevant to your industry, what my design process is, how I approach complex problems & much more!
EXPLORE SELECTED DESIGN PROJECTS
Case studies
Streamlining analytics with log delivery for a B2B SaaS product in the CMS industry
84% adoption rate, 78.4% satisfaction rate, 50% reduction of support queries
Unlocking data visualisation insights with charts for a B2B SaaS no-code platform
75% adoption rate, 4.8% increase in annual revenue, enhanced user satisfaction and engagement
Designing a native database and built-in spreadsheet for a B2B SaaS no-code platform
10,376 new workspaces, 15,190 total apps created, $4,000 of monthly recurring revenue (MRR) generated and Net Promoter Score (NPS) increased from 0 to 34.
Crafting a seamless onboarding flow for a B2B SaaS low-code tool
98% customer satisfaction score (CSAT), 82% activation rate, 85% reduction of support ticket volume and manual workload
Introducing a bidding feature to increase sales for a B2C whisky and wine investment marketplace
Projected 40% increase in sales, improved user engagement + satisfaction and more strategic decision-making in stock management
Optimising user activation for a B2C flexible staffing app
17% increase in activation rates, 31% decrease in drop-off rates